Bourbon Brew Coffee
Overview: Tasked with creating a new product and business for a marketing class, Bourbon Brew Coffee was created. As part of the semester long project I created the entire design aspect of the new trendy, alcohol infused drink as well as marketing aspects of the new product with my assigned group.
What: Brand identity, positioning, video advertisement
Brand Positioning Statement: For the contemporary go-getters who are looking for a new fusion experience from their daily cup of coffee, we at Bourbon Brew have created a fusion of your favorite cold brew coffee and bourbon to inspire and ignite the innovators, adventurers and entrepreneurs of the world to get out there and experience life.
Mission Statement: To cultivate coffee, camaraderie, and community for all people at all times.
Value Proposition: New Fusion Experience: The smoothness of bourbon and the boost of coffee.
